{"id":2075,"date":"2022-06-15T07:12:56","date_gmt":"2022-06-15T15:12:56","guid":{"rendered":"https:\/\/howardhsing.com\/?page_id=2075"},"modified":"2022-07-23T11:54:46","modified_gmt":"2022-07-23T19:54:46","slug":"2075-2","status":"publish","type":"page","link":"https:\/\/howardhsing.com\/?page_id=2075","title":{"rendered":"Last Minute Gear"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2075\" class=\"elementor elementor-2075\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd22e91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd22e91\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-05941d3\" data-id=\"05941d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e82856 elementor-widget elementor-widget-image\" data-id=\"6e82856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/howardhsing.com\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"295\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Union.png?fit=400%2C295&amp;ssl=1\" class=\"attachment-large size-large wp-image-1554\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Union.png?w=400&amp;ssl=1 400w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Union.png?resize=300%2C221&amp;ssl=1 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" data-attachment-id=\"1554\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1554\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Union.png?fit=400%2C295&amp;ssl=1\" data-orig-size=\"400,295\" data-comments-opened=\"1\" data-image-title=\"Union\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Union.png?fit=400%2C295&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-06ce02d\" data-id=\"06ce02d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e72e5c ecs-toggle-align-right e--animation-grow elementor-nav-menu--dropdown-mobile elementor-nav-menu--stretch ecs-nav-layout-horizontal e--pointer-underline elementor-nav-menu--toggle elementor-nav-menu--burger elementor-widget elementor-widget-nav-menu\" data-id=\"8e72e5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;full_width&quot;:&quot;stretch&quot;,&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot; aria-hidden=\\&quot;true\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;toggle&quot;:&quot;burger&quot;}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-underline e--animation-grow\">\n\t\t\t\t<ul id=\"menu-1-8e72e5c\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1583\"><a href=\"https:\/\/howardhsing.com\/\" class=\"elementor-item\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-652\"><a href=\"https:\/\/howardhsing.com\/?page_id=1\" class=\"elementor-item\">About<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-651\"><a href=\"https:\/\/howardhsing.com\/?page_id=463\" class=\"elementor-item\">R\u00e9sum\u00e9<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t<div class=\"elementor-menu-toggle\" role=\"button\" tabindex=\"0\" aria-label=\"Menu Toggle\" aria-expanded=\"false\">\n\t\t\t<i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--open eicon-menu-bar\"><\/i><i aria-hidden=\"true\" role=\"presentation\" class=\"elementor-menu-toggle__icon--close eicon-close\"><\/i>\t\t<\/div>\n\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-8e72e5c\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-1583\"><a href=\"https:\/\/howardhsing.com\/\" class=\"elementor-item\" tabindex=\"-1\">Home<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-652\"><a href=\"https:\/\/howardhsing.com\/?page_id=1\" class=\"elementor-item\" tabindex=\"-1\">About<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-651\"><a href=\"https:\/\/howardhsing.com\/?page_id=463\" class=\"elementor-item\" tabindex=\"-1\">R\u00e9sum\u00e9<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-849ddc1\" data-id=\"849ddc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dc2ce8 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4dc2ce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/www.linkedin.com\/in\/howardhsing\">\n\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa75ef4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa75ef4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c4458ba\" data-id=\"c4458ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcdb8f3 elementor-widget-divider--view-line_text elementor-widget-divider--separator-type-pattern elementor-widget-divider--bg-round elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"fcdb8f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\" style=\"--divider-pattern-url: url(&quot;data:image\/svg+xml,%3Csvg xmlns=&#039;http:\/\/www.w3.org\/2000\/svg&#039; preserveAspectRatio=&#039;none&#039; overflow=&#039;visible&#039; height=&#039;100%&#039; viewBox=&#039;0 0 60 30&#039; fill=&#039;black&#039; stroke=&#039;none&#039;%3E%3Crect x=&#039;15&#039; y=&#039;0&#039; width=&#039;30&#039; height=&#039;30&#039;\/%3E%3C\/svg%3E&quot;);\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tLast Minute Gear\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b04c53 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7b04c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-arrows-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4396f5 elementor-widget elementor-widget-text-editor\" data-id=\"a4396f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Customer Flow and Visual Experience Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0258527\" data-id=\"0258527\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6ff2ac elementor-widget elementor-widget-image\" data-id=\"e6ff2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"664\" height=\"523\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_LMG_HeroImage.png?fit=664%2C523&amp;ssl=1\" class=\"attachment-large size-large wp-image-963\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_LMG_HeroImage.png?w=664&amp;ssl=1 664w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_LMG_HeroImage.png?resize=300%2C236&amp;ssl=1 300w\" sizes=\"(max-width: 664px) 100vw, 664px\" data-attachment-id=\"963\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=963\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_LMG_HeroImage.png?fit=664%2C523&amp;ssl=1\" data-orig-size=\"664,523\" data-comments-opened=\"1\" data-image-title=\"P2_LMG_HeroImage\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_LMG_HeroImage.png?fit=664%2C523&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ee7169 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ee7169\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b7cd75e\" data-id=\"b7cd75e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41de8ad elementor-widget elementor-widget-text-editor\" data-id=\"41de8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #333333;\"><strong>Timeline:<\/strong><\/span>\u00a03<span style=\"color: #5e5e5e;\">\u00a0weeks<\/span><\/p><p><span style=\"color: #333333;\"><strong>Platform:<\/strong><\/span> <span style=\"color: #5e5e5e;\">Desktop, Mobile\/Responsive Versions<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c476cf\" data-id=\"8c476cf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0e18a3 elementor-widget elementor-widget-text-editor\" data-id=\"d0e18a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"background-color: var(--wp--custom--color--background); font-size: var(--wp--custom--font-sizes--normal); color: #333333;\"><strong>Roles:<\/strong><\/span><span style=\"background-color: var(--wp--custom--color--background); font-size: var(--wp--custom--font-sizes--normal);\">\u00a0<\/span><span style=\"background-color: var(--wp--custom--color--background); font-size: var(--wp--custom--font-sizes--normal); color: #5e5e5e;\">User Research, UX Design, Wireframe, Prototype, Usability Test, Visuals.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9bff722 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9bff722\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b75b12\" data-id=\"5b75b12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f71839 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"0f71839\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tInto the forest I go, to lose my mind and find my soul.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">John Muir<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8324b1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a8324b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-074ab57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"074ab57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85d3b05\" data-id=\"85d3b05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c026668 elementor-widget elementor-widget-heading\" data-id=\"c026668\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Background<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acb740c elementor-widget elementor-widget-text-editor\" data-id=\"acb740c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Living in the SF\/Bay Area, we are blessed with the world-class nature getaways. However, San Franciscans ranks 5th smallest nationwide, having an average living space at 486 sq. ft per person. So for the city dwellers to follow the great John Muir venturing into the wilds, their caravans will mostly be outfitted with rental gears!<\/p><p>The #1 search result for gear rental shops in San Francisco did not go to one of the franchise chain stores in the suburbs, but to a little known store called <strong>Last Minute Gears<\/strong>, an intimate, local business, who reliably supplies its customers in the center of the metropolis, Union Square.\u00a0<\/p><p>This is a case study of a speculative redesign of their rental website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21b5c89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21b5c89\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c4325d4\" data-id=\"c4325d4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd3dab3 elementor-widget elementor-widget-heading\" data-id=\"bd3dab3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Initial Observations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230c1ea elementor-widget elementor-widget-text-editor\" data-id=\"230c1ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In opposition to the business&#8217; expertise and its great service ethics, their E-commerce website has not yet lived up to its potential. For example, the customers learns about each gear by reading pages of dense gear guides. Here are a few more noticeable issues:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-405cd57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"405cd57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-93d2352\" data-id=\"93d2352\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddec8d6 elementor-widget elementor-widget-image\" data-id=\"ddec8d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Buy-sheet.jpg?fit=500%2C400&amp;ssl=1\" class=\"attachment-large size-large wp-image-985\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Buy-sheet.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Buy-sheet.jpg?resize=300%2C240&amp;ssl=1 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-attachment-id=\"985\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=985\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Buy-sheet.jpg?fit=500%2C400&amp;ssl=1\" data-orig-size=\"500,400\" data-comments-opened=\"1\" data-image-title=\"Buy-sheet\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Buy-sheet.jpg?fit=500%2C400&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91386ab elementor-widget elementor-widget-heading\" data-id=\"91386ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Purchasing Page is a <br>Google Sheet<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a50e75 elementor-widget elementor-widget-text-editor\" data-id=\"8a50e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Used item sales page is not well-supported, rather it is a complicated Google sheet, and their products are listed via KnockKnock.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-350f4bc\" data-id=\"350f4bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15a5721 elementor-widget elementor-widget-image\" data-id=\"15a5721\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Nav-Issues.jpg?fit=500%2C400&amp;ssl=1\" class=\"attachment-large size-large wp-image-977\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Nav-Issues.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Nav-Issues.jpg?resize=300%2C240&amp;ssl=1 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-attachment-id=\"977\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=977\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Nav-Issues.jpg?fit=500%2C400&amp;ssl=1\" data-orig-size=\"500,400\" data-comments-opened=\"1\" data-image-title=\"Nav-Issues\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Nav-Issues.jpg?fit=500%2C400&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0093f20 elementor-widget elementor-widget-heading\" data-id=\"0093f20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Navigation Confusions<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb44328 elementor-widget elementor-widget-text-editor\" data-id=\"eb44328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>New tabs of products and guides multiply and fill up the browser bar. Rental page&#8217;s nav and sub-nav show no distinctions. Product descriptions are separated from the product pages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6c99c19\" data-id=\"6c99c19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ae4c29 elementor-widget elementor-widget-image\" data-id=\"4ae4c29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"400\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Info-issues-1.jpg?fit=500%2C400&amp;ssl=1\" class=\"attachment-large size-large wp-image-979\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Info-issues-1.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Info-issues-1.jpg?resize=300%2C240&amp;ssl=1 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" data-attachment-id=\"979\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=979\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Info-issues-1.jpg?fit=500%2C400&amp;ssl=1\" data-orig-size=\"500,400\" data-comments-opened=\"1\" data-image-title=\"Info-issues-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Info-issues-1.jpg?fit=500%2C400&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c0b6a elementor-widget elementor-widget-heading\" data-id=\"76c0b6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Information Allocations<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61df463 elementor-widget elementor-widget-text-editor\" data-id=\"61df463\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Starting at home page and onward through the rental or purchasing process, textual information crowds every pages and popups. Some organization and consolidations ought to be considered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-632ed83 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"632ed83\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f44886\" data-id=\"7f44886\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a6628e elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"6a6628e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tDiscovery  & Analysis\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06d88c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06d88c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e2a5fd2\" data-id=\"e2a5fd2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-583d220 elementor-widget elementor-widget-heading\" data-id=\"583d220\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aea556 elementor-widget elementor-widget-text-editor\" data-id=\"6aea556\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rather than addressing the above issues, I began by making general business researches and focused on redesigning Last Minute Gear&#8217;s core task flows. By straightening the core flow, the &#8220;spine&#8221;, the various features and issues in questions may also be calibrated accordingly. This core flow is the gear rental experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d320148 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d320148\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7824df8\" data-id=\"7824df8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfd42da elementor-widget elementor-widget-image\" data-id=\"cfd42da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?fit=1024%2C448&amp;ssl=1\" class=\"attachment-large size-large wp-image-1003\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?w=2926&amp;ssl=1 2926w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?resize=300%2C131&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?resize=1024%2C448&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?resize=768%2C336&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?resize=1536%2C672&amp;ssl=1 1536w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?resize=2048%2C896&amp;ssl=1 2048w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?resize=1200%2C525&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1003\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1003\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?fit=2926%2C1280&amp;ssl=1\" data-orig-size=\"2926,1280\" data-comments-opened=\"1\" data-image-title=\"Comp-Analysis-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Comp-Analysis-1.jpg?fit=1024%2C448&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-97383c7\" data-id=\"97383c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7037619 elementor-widget elementor-widget-heading\" data-id=\"7037619\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitive &amp; Comparative Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab72409 elementor-widget elementor-widget-text-editor\" data-id=\"ab72409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>First step was to explore the outdoor gears vendors and the online rental businesses. Through feature inventory and user testing exercises, I came a way with some understandings such as&#8230;<\/p><ul><li>Various PLP, PDP, and checkout flow<\/li><li>Product bundles are well-liked<\/li><li>There are little to none beginner support<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a5d431e elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a5d431e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27d61fb\" data-id=\"27d61fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d40402a elementor-widget elementor-widget-image\" data-id=\"d40402a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?fit=1024%2C563&amp;ssl=1\" class=\"attachment-large size-large wp-image-1006\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?w=4726&amp;ssl=1 4726w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?resize=300%2C165&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?resize=1024%2C563&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?resize=768%2C423&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?resize=1536%2C845&amp;ssl=1 1536w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?resize=2048%2C1127&amp;ssl=1 2048w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?resize=1200%2C660&amp;ssl=1 1200w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?w=3000&amp;ssl=1 3000w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1006\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1006\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?fit=4726%2C2600&amp;ssl=1\" data-orig-size=\"4726,2600\" data-comments-opened=\"1\" data-image-title=\"Affinity-Map-Synth\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Affinity-Map-Synth.jpg?fit=1024%2C563&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d793c24\" data-id=\"d793c24\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4559b48 elementor-widget elementor-widget-heading\" data-id=\"4559b48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Empathize<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a25b766 elementor-widget elementor-widget-text-editor\" data-id=\"a25b766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The first steps I took in research and discovery phase were to observe and understand the habits and mentalities of the actual users. I used surveys and conducted behavioral interviews to gain insights on user habits using this and other similar websites. What were they looking for? Were they in a hurry? What did they think or seek at various junctures?<\/p><p>I synthesized the findings into a few noticeable themes, which can in turn be summarized into two personas. My core user flow will provide service and memorable experiences these two personas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bce8bc4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bce8bc4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-264deb2\" data-id=\"264deb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d82fb5 elementor-widget elementor-widget-heading\" data-id=\"0d82fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae6533d elementor-arrows-position-outside elementor-pagination-position-outside elementor--h-position-center elementor--v-position-middle elementor-widget elementor-widget-slides\" data-id=\"ae6533d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;autoplay_speed&quot;:500,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2ec5ee0 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"P2-Persona 1 02\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div><div class=\"elementor-repeater-item-a0cdac4 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"P2-Persona 2\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c286f19 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c286f19\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8e6d74\" data-id=\"d8e6d74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c06ce6 elementor-widget elementor-widget-heading\" data-id=\"7c06ce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Journey Maps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc02cb1 elementor-widget elementor-widget-text-editor\" data-id=\"cc02cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next I plotted user emotions as Journey Maps through the lenses of our user personas. With these I can visualize high and low points of their user experiences and areas to improve upon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26b30fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26b30fa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f6770e\" data-id=\"9f6770e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b22f7e elementor-widget elementor-widget-image\" data-id=\"6b22f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/04\/travis-jm-1.jpg?fit=1024%2C518&amp;ssl=1\" class=\"attachment-large size-large wp-image-803\" alt=\"\" data-attachment-id=\"803\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=803\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/04\/travis-jm-1.jpg?fit=1224%2C619&amp;ssl=1\" data-orig-size=\"1224,619\" data-comments-opened=\"1\" data-image-title=\"travis-jm-1\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/04\/travis-jm-1.jpg?fit=1024%2C518&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9edb10 elementor-widget elementor-widget-text-editor\" data-id=\"c9edb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Travis, the expert wanderer and explorer, visits LastMinuteGear.com as frequently as his recurrent monthly trips into the nature. His hobby made him a collector of gears. And he often need to rent a large order of gears for his friends and family. Working with LastMinuteGear.com is a bitter-sweet experience. He enjoyed finding new gears to buy or rent. But he is discouraged first when he needs to make a purchase-only checkout. Then reach a lower point spending time collecting rental gears and go through a second checkout for rentals<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bcfaab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bcfaab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cb93599\" data-id=\"cb93599\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88593c9 elementor-widget elementor-widget-image\" data-id=\"88593c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"518\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/04\/stephanie-jm.jpg?fit=1024%2C518&amp;ssl=1\" class=\"attachment-large size-large wp-image-801\" alt=\"\" data-attachment-id=\"801\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=801\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/04\/stephanie-jm.jpg?fit=1224%2C619&amp;ssl=1\" data-orig-size=\"1224,619\" data-comments-opened=\"1\" data-image-title=\"stephanie-jm\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/04\/stephanie-jm.jpg?fit=1024%2C518&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7e0fd6 elementor-widget elementor-widget-text-editor\" data-id=\"f7e0fd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Stephanie, as with all adventurers, may in her first time gear-shopping experience, realizing that she needs know a lot of things in a hurry to choose the right gears. Without the appropriate knowledge, the uninformed choices can make or break the success of the trip.<\/p><p>\u00a0<span style=\"font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: transparent; font-size: var(--wp--custom--font-sizes--normal);\">At time like this she seeks assistance, a way to inform her fluidly and comfortably throughout the rental process. Without help, she is at risk leaving the website for Youtube help or for bigger stores.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2f76cc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f76cc0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f97514\" data-id=\"5f97514\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9527ef2 elementor-widget elementor-widget-heading\" data-id=\"9527ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Might We Address Their Needs?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84badda elementor-widget elementor-widget-text-editor\" data-id=\"84badda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The two personas&#8217; problems can be summed up as such:<\/p><ul><li>How might we streamline the checkout process for purchasing and rentals?<\/li><li>How might we simplify bulk rental routines for new and returning users?<\/li><li>How might we effectively assist our amateur users with necessary knowledges to make decisions?<\/li><li>How might we adjust info and navigation architecture to increase user adaptability?\u00a0<\/li><\/ul><div>These &#8220;how might we&#8221; questions will be the central topics to redesign the core user flow. I believe the solutions may also address the earlier issues and assumptions as well.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce11a22 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ce11a22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a125146 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a125146\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa89b18\" data-id=\"aa89b18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96d6275 elementor-widget elementor-widget-heading\" data-id=\"96d6275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Effective Card Sorting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc8c97 elementor-widget elementor-widget-text-editor\" data-id=\"8bc8c97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next, I conducted card sorting to determining 2 quandaries regarding information and navigation architectures:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c4b6aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c4b6aa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9c57b4d\" data-id=\"9c57b4d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39ffeb1 elementor-widget elementor-widget-heading\" data-id=\"39ffeb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Inventory Sorting<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d91965 elementor-widget elementor-widget-image\" data-id=\"8d91965\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1021\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?fit=1024%2C1021&amp;ssl=1\" class=\"attachment-large size-large wp-image-1031\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?w=1624&amp;ssl=1 1624w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?resize=1024%2C1021&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?resize=768%2C766&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?resize=1536%2C1532&amp;ssl=1 1536w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?resize=1200%2C1197&amp;ssl=1 1200w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1031\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1031\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?fit=1624%2C1620&amp;ssl=1\" data-orig-size=\"1624,1620\" data-comments-opened=\"1\" data-image-title=\"Card-Sorting-Inventory\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Inventory.jpg?fit=1024%2C1021&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b3abd elementor-widget elementor-widget-heading\" data-id=\"a0b3abd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Product Location Findings<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc37b4 elementor-widget elementor-widget-text-editor\" data-id=\"3dc37b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The outcome was unexpected. I learned that seasoned renters browse products by activities, while new users browse products as if in a department store, that is, picking apart clothes, gears, and toiletries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-927534e\" data-id=\"927534e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ea5464 elementor-widget elementor-widget-heading\" data-id=\"8ea5464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rental Process Sorting<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0a0f8 elementor-widget elementor-widget-image\" data-id=\"fa0a0f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1021\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?fit=1024%2C1021&amp;ssl=1\" class=\"attachment-large size-large wp-image-1033\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?w=1624&amp;ssl=1 1624w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?resize=1024%2C1021&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?resize=768%2C766&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?resize=1536%2C1532&amp;ssl=1 1536w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?resize=400%2C400&amp;ssl=1 400w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?resize=1200%2C1197&amp;ssl=1 1200w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?resize=50%2C50&amp;ssl=1 50w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1033\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1033\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?fit=1624%2C1620&amp;ssl=1\" data-orig-size=\"1624,1620\" data-comments-opened=\"1\" data-image-title=\"Card-Sorting-Rental\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Card-Sorting-Rental.jpg?fit=1024%2C1021&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f472ddc elementor-widget elementor-widget-heading\" data-id=\"f472ddc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rental Sequence Findings<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f08b7bf elementor-widget elementor-widget-text-editor\" data-id=\"f08b7bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This too was a surprise. The users chose Rental Dates first before Selecting Gears. Doing so to assure the availability of the gears in that time frame.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9a613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9a613\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-218ddb0\" data-id=\"218ddb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c79fce elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"3c79fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tDesign &amp; Iterations\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-870b964 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"870b964\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01efb05\" data-id=\"01efb05\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2ea545 elementor-widget elementor-widget-heading\" data-id=\"f2ea545\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A New User Flow<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d50389 elementor-widget elementor-widget-text-editor\" data-id=\"9d50389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Based on the evidence gathered, I came up with the following design ideas:<\/p><ul><li>Place the first rental action, the reservation date, on home page.<\/li><li>Upgrade single-page filter PLP with navigation menu based on card sorting.<\/li><li>Embed short educational videos in strategical location to assist the users.<\/li><li>Offer gear rental bundles as products to speed up the shopping process.<\/li><li>Combine purchasing and rental checkouts as one process.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1064b1c elementor-widget elementor-widget-image\" data-id=\"1064b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/04\/userflow.jpg?fit=1024%2C489&amp;ssl=1\" class=\"attachment-large size-large wp-image-839\" alt=\"\" data-attachment-id=\"839\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=839\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/04\/userflow.jpg?fit=1920%2C916&amp;ssl=1\" data-orig-size=\"1920,916\" data-comments-opened=\"1\" data-image-meta=\"{&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"userflow\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/04\/userflow.jpg?fit=1024%2C489&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b358566 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b358566\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab4690e\" data-id=\"ab4690e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8bcb2f elementor-widget elementor-widget-heading\" data-id=\"a8bcb2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design 1: Speeding up Rental Action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a9c8c elementor-widget elementor-widget-text-editor\" data-id=\"a8a9c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The main service of LastMinuteGear.com is gear rental, yet the landing page lacks a strong call-to-action design. Only a small, ambiguous &#8220;Start&#8221; button is available. I shifted the first step of the rental process to the beginning in order to create a more efficient user experience and reduce bounce rate. This adjustment is intuitively in line with what users have experienced on other booking services such as Airbnb, U-Haul, Kayak, and many others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a42318e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a42318e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5aa858a\" data-id=\"5aa858a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-775bca9 elementor-widget elementor-widget-heading\" data-id=\"775bca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Before<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b27fded elementor-widget elementor-widget-image\" data-id=\"b27fded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_HomePage_Orig_Mockup.png?fit=1024%2C683&amp;ssl=1\" class=\"attachment-large size-large wp-image-1044\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_HomePage_Orig_Mockup.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_HomePage_Orig_Mockup.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_HomePage_Orig_Mockup.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_HomePage_Orig_Mockup.png?resize=768%2C512&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1044\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1044\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_HomePage_Orig_Mockup.png?fit=1080%2C720&amp;ssl=1\" data-orig-size=\"1080,720\" data-comments-opened=\"1\" data-image-title=\"P2_HomePage_Orig_Mockup\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_HomePage_Orig_Mockup.png?fit=1024%2C683&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0ca677e\" data-id=\"0ca677e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af2ab83 elementor-widget elementor-widget-heading\" data-id=\"af2ab83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wireframe<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f039fb4 elementor-widget elementor-widget-image\" data-id=\"f039fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/p2_homepage_hf%402x.png?fit=1024%2C683&amp;ssl=1\" class=\"attachment-large size-large wp-image-1042\" alt=\"\" data-attachment-id=\"1042\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1042\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/p2_homepage_hf%402x.png?fit=2160%2C1440&amp;ssl=1\" data-orig-size=\"2160,1440\" data-comments-opened=\"1\" data-image-title=\"p2_homepage_hf@2x\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/p2_homepage_hf%402x.png?fit=1024%2C683&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9f16e59\" data-id=\"9f16e59\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0db0d6 elementor-widget elementor-widget-heading\" data-id=\"b0db0d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hi-Fi<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff9e80b elementor-widget elementor-widget-video\" data-id=\"ff9e80b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/videos.files.wordpress.com\/fQJDcNJg\/p2_homepage_mockup.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd3b906 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd3b906\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a299b0d\" data-id=\"a299b0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff81af4 elementor-widget elementor-widget-heading\" data-id=\"ff81af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design 2: Single-Page Filter PLP &amp; New Navigation Structure<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c13949 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c13949\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-024b3b2\" data-id=\"024b3b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf540bd elementor-widget elementor-widget-text-editor\" data-id=\"cf540bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adopting a single-page filter PLP is an easy decision. Not only this can scale with the inventory, this also align the browsing experience with the purchasing flow as well, and ultimately pave the way to combine the rental and purchasing checkout into a single trip.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6118167\" data-id=\"6118167\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0cb7ba4 elementor-widget elementor-widget-text-editor\" data-id=\"0cb7ba4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At this point, I also applied the analysis from card sorting. While the experienced users browse by activities (camping, snowsport, climbing), the inexperienced users browse in department store mentalities (men, women, kids). The solution here was: <em>Why not both?<\/em> Moving these categories to the top tier nav.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de1ddb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de1ddb7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26b807e\" data-id=\"26b807e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-215f386 elementor-widget elementor-widget-heading\" data-id=\"215f386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Single-Page Filter PLP<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-209c74c elementor-widget elementor-widget-image\" data-id=\"209c74c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"710\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?fit=1024%2C710&amp;ssl=1\" class=\"attachment-large size-large wp-image-1064\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?w=2128&amp;ssl=1 2128w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?resize=300%2C208&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?resize=1024%2C710&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?resize=768%2C533&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?resize=1536%2C1065&amp;ssl=1 1536w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?resize=2048%2C1421&amp;ssl=1 2048w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?resize=1200%2C832&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1064\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1064\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?fit=2128%2C1476&amp;ssl=1\" data-orig-size=\"2128,1476\" data-comments-opened=\"1\" data-image-title=\"Single-Page-Filter-Mockup\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Single-Page-Filter-Mockup.png?fit=1024%2C710&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4034b4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4034b4d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1bb6fd\" data-id=\"a1bb6fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b1f811 elementor-widget elementor-widget-heading\" data-id=\"5b1f811\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design 3: Education in Motion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fdfd88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fdfd88\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-adff8b3\" data-id=\"adff8b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea51da4 elementor-widget elementor-widget-text-editor\" data-id=\"ea51da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>According to the research, new users want information to help them choose the correct gears, and they want it in a digestible format in the shortest time possible so they don&#8217;t leave the site. My new design features short movies that are placed vertically on the PLP page, similar to the appealing and familiar TikTok viewing approach. The video will play silently when hovered, or with sound when clicked upon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dba3563\" data-id=\"dba3563\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a80cf0 elementor-widget elementor-widget-text-editor\" data-id=\"3a80cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The videos will be relevant to the products nearby. For example, a video explaining sleeping pad types is placed in the rows of the sleeping pad products. (The current gear guides are still resourceful and should remain as further readings.)<\/p><p>Additionally, these videos can also be utilized as marketing channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41ca565 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41ca565\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f3cf2c\" data-id=\"1f3cf2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f754ff elementor-widget elementor-widget-heading\" data-id=\"7f754ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Wireframe<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc953b elementor-widget elementor-widget-image\" data-id=\"8cc953b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PLP_WF_Mockup.png?fit=1024%2C683&amp;ssl=1\" class=\"attachment-large size-large wp-image-1066\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PLP_WF_Mockup.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PLP_WF_Mockup.png?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PLP_WF_Mockup.png?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PLP_WF_Mockup.png?resize=768%2C512&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1066\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1066\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PLP_WF_Mockup.png?fit=1080%2C720&amp;ssl=1\" data-orig-size=\"1080,720\" data-comments-opened=\"1\" data-image-title=\"P2_PLP_WF_Mockup\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PLP_WF_Mockup.png?fit=1024%2C683&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6c54586\" data-id=\"6c54586\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b1b5a2 elementor-widget elementor-widget-heading\" data-id=\"4b1b5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Hi-Fi<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb516de elementor-widget elementor-widget-video\" data-id=\"eb516de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/videos.files.wordpress.com\/4OHWNLyB\/p2_plp_hf_mockup03.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e260d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e260d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-203fa89\" data-id=\"203fa89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fc1913 elementor-widget elementor-widget-text-editor\" data-id=\"2fc1913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Another innovating idea is to include some side by side detail captioning when customers scroll through the item gallery<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1f32b41\" data-id=\"1f32b41\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b6814f elementor-widget elementor-widget-heading\" data-id=\"6b6814f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Descriptive Text in Galleries<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c194e elementor-widget elementor-widget-video\" data-id=\"03c194e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/videos.files.wordpress.com\/oB2wzQgW\/bundlegallery.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72e718b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72e718b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da8a8d6\" data-id=\"da8a8d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f03f5d elementor-widget elementor-widget-heading\" data-id=\"6f03f5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design 4: Quick-in, Quick-out, Gears in Bundles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ed2abe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ed2abe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c8b309\" data-id=\"1c8b309\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6759e22 elementor-widget elementor-widget-text-editor\" data-id=\"6759e22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In task analysis, both seasoned or new users reacted very well with multiple gears packaged as a single product.  This saves time from learning or searching.  It also can increase upsell for business on less recognizable items.&nbsp;&nbsp;<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d64b620 elementor-widget elementor-widget-image\" data-id=\"d64b620\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"577\" height=\"473\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_GearBundles.jpg?fit=577%2C473&amp;ssl=1\" class=\"attachment-large size-large wp-image-1081\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_GearBundles.jpg?w=577&amp;ssl=1 577w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_GearBundles.jpg?resize=300%2C246&amp;ssl=1 300w\" sizes=\"(max-width: 577px) 100vw, 577px\" data-attachment-id=\"1081\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1081\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_GearBundles.jpg?fit=577%2C473&amp;ssl=1\" data-orig-size=\"577,473\" data-comments-opened=\"1\" data-image-meta=\"{&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"P2_GearBundles\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_GearBundles.jpg?fit=577%2C473&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf7e976\" data-id=\"cf7e976\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2260931 elementor-widget elementor-widget-text-editor\" data-id=\"2260931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: var(--wp--custom--color--background); font-size: var(--wp--custom--font-sizes--normal);\">The package bundles can differentiate by types or themes, such as car-camping, backpacking, snow apparels with or without skis, families gears, youth outfit ensemble, couples camp bundle, etc.<\/span><\/p>\n<p>Customers can then customize each one the gear in size and functions at the PDP using accordion forms.<br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bde9e1b elementor-widget elementor-widget-image\" data-id=\"bde9e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"770\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?fit=1024%2C770&amp;ssl=1\" class=\"attachment-large size-large wp-image-1082\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?w=1823&amp;ssl=1 1823w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?resize=300%2C226&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?resize=1024%2C770&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?resize=768%2C578&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?resize=1536%2C1155&amp;ssl=1 1536w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?resize=400%2C300&amp;ssl=1 400w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?resize=200%2C150&amp;ssl=1 200w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?resize=1200%2C902&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1082\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1082\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?fit=1823%2C1371&amp;ssl=1\" data-orig-size=\"1823,1371\" data-comments-opened=\"1\" data-image-title=\"P2_PDP_mockup\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/P2_PDP_mockup.png?fit=1024%2C770&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b4b9f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b4b9f5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e762fe2\" data-id=\"e762fe2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89d3b79 elementor-widget elementor-widget-heading\" data-id=\"89d3b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design 5: No More Checking Out Twice!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3eddc8 elementor-widget elementor-widget-text-editor\" data-id=\"f3eddc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Combining rental and purchasing checkout is already a common practice. By designing text fields for several scenarios in the checkout flow, any user case can be covered whether if they are renting via courier or pick-up, purchasing-only, or both.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fdba38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fdba38\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4de5596\" data-id=\"4de5596\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d0101 elementor-widget elementor-widget-heading\" data-id=\"10d0101\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rental-Only Checkout Flow<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8396e07 elementor-widget elementor-widget-image\" data-id=\"8396e07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"980\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_HF_rental02.jpg?fit=1024%2C980&amp;ssl=1\" class=\"attachment-large size-large wp-image-2120\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_HF_rental02.jpg?w=1292&amp;ssl=1 1292w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_HF_rental02.jpg?resize=300%2C287&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_HF_rental02.jpg?resize=1024%2C980&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_HF_rental02.jpg?resize=768%2C735&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_HF_rental02.jpg?resize=1200%2C1148&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"2120\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=2120\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_HF_rental02.jpg?fit=1292%2C1236&amp;ssl=1\" data-orig-size=\"1292,1236\" data-comments-opened=\"1\" data-image-meta=\"{&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"P2_DeliveryInfo_HF_rental02\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_HF_rental02.jpg?fit=1024%2C980&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-977c99a\" data-id=\"977c99a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d81f76d elementor-widget elementor-widget-heading\" data-id=\"d81f76d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Rental + Purchase Checkout Flow<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aad5a7c elementor-widget elementor-widget-image\" data-id=\"aad5a7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"980\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_WF_rentalpurchase-03.jpg?fit=1024%2C980&amp;ssl=1\" class=\"attachment-large size-large wp-image-2125\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_WF_rentalpurchase-03.jpg?w=1292&amp;ssl=1 1292w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_WF_rentalpurchase-03.jpg?resize=300%2C287&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_WF_rentalpurchase-03.jpg?resize=1024%2C980&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_WF_rentalpurchase-03.jpg?resize=768%2C735&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_WF_rentalpurchase-03.jpg?resize=1200%2C1148&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"2125\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=2125\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_WF_rentalpurchase-03.jpg?fit=1292%2C1236&amp;ssl=1\" data-orig-size=\"1292,1236\" data-comments-opened=\"1\" data-image-meta=\"{&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"P2_DeliveryInfo_WF_rental+purchase 03\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/P2_DeliveryInfo_WF_rentalpurchase-03.jpg?fit=1024%2C980&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05c0a92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05c0a92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bf3ee4\" data-id=\"0bf3ee4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f607be9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f607be9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19ce6e9 elementor-widget elementor-widget-heading\" data-id=\"19ce6e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usability Tests<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d3ff0 elementor-widget elementor-widget-text-editor\" data-id=\"12d3ff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The usability test yielded a positive feedback. Almost every design components were intuitive to users. They understood clearly what to do and where to go. The user comments that require changes occurred in the checkout phase. They asked for consistency on words like &#8220;courier&#8221;, &#8220;delivery&#8221;, &#8220;shipping&#8221;, &#8220;pick up&#8221;, and &#8220;return&#8221;. Once the terminology was aligned, the flow became fluid.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59e9e11 elementor-widget elementor-widget-image\" data-id=\"59e9e11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"281\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Travis.png?fit=1024%2C281&amp;ssl=1\" class=\"attachment-large size-large wp-image-1100\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Travis.png?w=1311&amp;ssl=1 1311w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Travis.png?resize=300%2C82&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Travis.png?resize=1024%2C281&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Travis.png?resize=768%2C211&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Travis.png?resize=1200%2C330&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1100\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1100\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Travis.png?fit=1311%2C360&amp;ssl=1\" data-orig-size=\"1311,360\" data-comments-opened=\"1\" data-image-title=\"UsabilityTest_Travis\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Travis.png?fit=1024%2C281&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbfe0f elementor-widget elementor-widget-image\" data-id=\"4cbfe0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"269\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Stephanie.png?fit=1024%2C269&amp;ssl=1\" class=\"attachment-large size-large wp-image-1101\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Stephanie.png?w=1310&amp;ssl=1 1310w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Stephanie.png?resize=300%2C79&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Stephanie.png?resize=1024%2C269&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Stephanie.png?resize=768%2C202&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Stephanie.png?resize=1200%2C315&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1101\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1101\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Stephanie.png?fit=1310%2C344&amp;ssl=1\" data-orig-size=\"1310,344\" data-comments-opened=\"1\" data-image-title=\"UsabilityTest_Stephanie\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/UsabilityTest_Stephanie.png?fit=1024%2C269&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc1dfb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc1dfb4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2276db1\" data-id=\"2276db1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70a7375 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"70a7375\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tColor Experiment & Responsive Design\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f65772e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f65772e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-949bbc0\" data-id=\"949bbc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74bda15 elementor-widget elementor-widget-heading\" data-id=\"74bda15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Color Schemes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a835a1 elementor-widget elementor-widget-text-editor\" data-id=\"9a835a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LastMinuteGear.com does not have a coherent color scheme nor an adequate logo yet. These two matters are essential elements for successful branding. In the small window of time, I experimented with several unconventional color brands. My hope was to create a lasting impression with a distinct identity, not staying in the norm of another sporting good website.<\/p><p>The variations below show a variety of options. The green and yellow combo is more common, whereas the other two are unique. The tinted turquoise combo offers a relaxed, supportive experience. The deep purple and pink combo boldly stands apart from the competitors, as there is no color scheme quite like this. The pink stirs excitement, the purple lingers in memory.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a77987 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a77987\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7e5f69f\" data-id=\"7e5f69f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f69897 elementor-widget elementor-widget-image\" data-id=\"7f69897\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"246\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Nature.png?fit=1021%2C246&amp;ssl=1\" class=\"attachment-large size-large wp-image-1105\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Nature.png?w=1021&amp;ssl=1 1021w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Nature.png?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Nature.png?resize=768%2C185&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1105\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1105\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Nature.png?fit=1021%2C246&amp;ssl=1\" data-orig-size=\"1021,246\" data-comments-opened=\"1\" data-image-title=\"ColorSwatch_Nature\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Nature.png?fit=1021%2C246&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e594cee elementor-widget elementor-widget-video\" data-id=\"e594cee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/videos.files.wordpress.com\/U7DBlAIc\/p2-color-nature.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-fe06cd3\" data-id=\"fe06cd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e167ef elementor-widget elementor-widget-image\" data-id=\"2e167ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1021\" height=\"246\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Cool.png?fit=1021%2C246&amp;ssl=1\" class=\"attachment-large size-large wp-image-1108\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Cool.png?w=1021&amp;ssl=1 1021w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Cool.png?resize=300%2C72&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Cool.png?resize=768%2C185&amp;ssl=1 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1108\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1108\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Cool.png?fit=1021%2C246&amp;ssl=1\" data-orig-size=\"1021,246\" data-comments-opened=\"1\" data-image-title=\"ColorSwatch_Cool\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Cool.png?fit=1021%2C246&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e64656b elementor-widget elementor-widget-video\" data-id=\"e64656b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/videos.files.wordpress.com\/R9S0FHdm\/p2-color-cool.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dd86aeb\" data-id=\"dd86aeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-856bdc2 elementor-widget elementor-widget-image\" data-id=\"856bdc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"246\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Royal.png?fit=831%2C246&amp;ssl=1\" class=\"attachment-large size-large wp-image-1109\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Royal.png?w=831&amp;ssl=1 831w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Royal.png?resize=300%2C89&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Royal.png?resize=768%2C227&amp;ssl=1 768w\" sizes=\"(max-width: 831px) 100vw, 831px\" data-attachment-id=\"1109\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1109\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Royal.png?fit=831%2C246&amp;ssl=1\" data-orig-size=\"831,246\" data-comments-opened=\"1\" data-image-title=\"ColorSwatch_Royal\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/ColorSwatch_Royal.png?fit=831%2C246&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2172420 elementor-widget elementor-widget-video\" data-id=\"2172420\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/videos.files.wordpress.com\/PEJXCaBr\/p2-color-royal-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd26e13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd26e13\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a009cad\" data-id=\"a009cad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e6e7ff elementor-widget elementor-widget-heading\" data-id=\"3e6e7ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mobile Responsive Designs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-734b705 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"734b705\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-129578b\" data-id=\"129578b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c7a131 elementor-widget elementor-widget-heading\" data-id=\"9c7a131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Home<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72a7215 elementor-widget elementor-widget-video\" data-id=\"72a7215\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/videos.files.wordpress.com\/1jns6fE9\/p2_resp_01a-1.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b6f337a\" data-id=\"b6f337a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6933ce9 elementor-widget elementor-widget-heading\" data-id=\"6933ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PLP<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e04c99 elementor-widget elementor-widget-video\" data-id=\"4e04c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/videos.files.wordpress.com\/vNnyTA5X\/p2_resp_02a.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b3f8e62\" data-id=\"b3f8e62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-584b0e4 elementor-widget elementor-widget-heading\" data-id=\"584b0e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">PDP<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804af49 elementor-widget elementor-widget-video\" data-id=\"804af49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/videos.files.wordpress.com\/dSgMyKWR\/p2_resp_01a.mp4\" autoplay=\"\" loop=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-776eedc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"776eedc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e28dac\" data-id=\"2e28dac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f5bf98 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"9f5bf98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tOutcome &amp; Takeaways\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8be0bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8be0bba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d4672eb\" data-id=\"d4672eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d786cba elementor-widget elementor-widget-heading\" data-id=\"d786cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Improved User Journeys<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40fda33 elementor-widget elementor-widget-text-editor\" data-id=\"40fda33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The resulting user journey maps should now be improved as such&#8230;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0aa5447 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0aa5447\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c437448\" data-id=\"c437448\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e656ceb elementor-widget elementor-widget-image\" data-id=\"e656ceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Travis-JM-New-Flow.jpg?fit=1024%2C624&amp;ssl=1\" class=\"attachment-large size-large wp-image-1152\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Travis-JM-New-Flow.jpg?w=1224&amp;ssl=1 1224w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Travis-JM-New-Flow.jpg?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Travis-JM-New-Flow.jpg?resize=1024%2C624&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Travis-JM-New-Flow.jpg?resize=768%2C468&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Travis-JM-New-Flow.jpg?resize=1200%2C731&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1152\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1152\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Travis-JM-New-Flow.jpg?fit=1224%2C746&amp;ssl=1\" data-orig-size=\"1224,746\" data-comments-opened=\"1\" data-image-title=\"Travis-JM-New-Flow\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Travis-JM-New-Flow.jpg?fit=1024%2C624&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d634b63 elementor-widget elementor-widget-image\" data-id=\"d634b63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"624\" src=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Stephanie-JM-New-Flow.jpg?fit=1024%2C624&amp;ssl=1\" class=\"attachment-large size-large wp-image-1153\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Stephanie-JM-New-Flow.jpg?w=1224&amp;ssl=1 1224w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Stephanie-JM-New-Flow.jpg?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Stephanie-JM-New-Flow.jpg?resize=1024%2C624&amp;ssl=1 1024w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Stephanie-JM-New-Flow.jpg?resize=768%2C468&amp;ssl=1 768w, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Stephanie-JM-New-Flow.jpg?resize=1200%2C731&amp;ssl=1 1200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" data-attachment-id=\"1153\" data-permalink=\"https:\/\/howardhsing.com\/?attachment_id=1153\" data-orig-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Stephanie-JM-New-Flow.jpg?fit=1224%2C746&amp;ssl=1\" data-orig-size=\"1224,746\" data-comments-opened=\"1\" data-image-title=\"Stephanie-JM-New-Flow\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Stephanie-JM-New-Flow.jpg?fit=1024%2C624&amp;ssl=1\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55262f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55262f4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-70e2f58\" data-id=\"70e2f58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c08196 elementor-widget elementor-widget-heading\" data-id=\"7c08196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Takeaways \ud83d\udca1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2997b2b elementor-widget elementor-widget-text-editor\" data-id=\"2997b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The usability tests helped affirming that the new and improved core user flow, a combination of\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: var(--wp--custom--color--background); font-size: var(--wp--custom--font-sizes--normal);\">new design features, UI upgrades, and color experiments,<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: var(--wp--custom--color--background); font-size: var(--wp--custom--font-sizes--normal);\">\u00a0addressed the synthesized personas&#8217; problems and uplifted their experience using the website. I hope the redesign would elevate LastMinuteGear to have a reliable online presence as they scale up in the future.<\/span><\/p><p>Some lightbulbs\u00a0and takeaways from this project were&#8230;<\/p><ul><li>Customers have the mentalities that rental dates must come first in order to make sure the gears are available.<\/li><li>Rental package&#8217;s product image might not look appealing on PLPs, but both the new or experienced customers find these packages positively useful.<\/li><li>The design of embedding videos as product cards using TikTok layout in a PLP can be impactful for\u00a0many future projects .<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec42048 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec42048\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b328891\" data-id=\"b328891\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fe151c elementor-widget elementor-widget-heading\" data-id=\"4fe151c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next Steps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db61f13 elementor-widget elementor-widget-text-editor\" data-id=\"db61f13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If more time is are available, more feature details can be hashed out, more test and interview data can be acquired, more visual design can be iterated. The possibilities goes on.\u00a0 A few immediate steps to strengthen the redesign:<\/p><ul><li>If there were more time, I would really hope to conduct stakeholder interviews to get more insights from the business point of view.<\/li><li>The gear guides here are more comprehensive and thorough than any other competitor websites. I wish to spend some time organizing the gear guides to be more accessible for the users.<\/li><li>Continue to iterate on UI and color design.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d645c9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d645c9a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a538e09\" data-id=\"a538e09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb727f9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bb727f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/howardhsing.com\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Home<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f1dbb2 elementor-widget elementor-widget-spacer\" data-id=\"8f1dbb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Redesigning core rental flow, adding engaging support features.<\/p>\n","protected":false},"author":84387994,"featured_media":1501,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"footnotes":""},"categories":[50518545],"tags":[],"class_list":["post-2075","page","type-page","status-publish","has-post-thumbnail","hentry","category-case-study"],"jetpack_likes_enabled":true,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P60vBn-xt","jetpack-related-posts":[{"id":1,"url":"https:\/\/howardhsing.com\/?page_id=1","url_meta":{"origin":2075,"position":0},"title":"About Me","author":"powwowhh","date":"April 6, 2015","format":false,"excerpt":"About Me For years I have the bestest job dreaming up all game art imaginable.\u00a0 This further plateaued directing games like\u00a0Choices: Stories You Play, which was similar to a Netflix platform hosting massive story productions.\u00a0 At that point every genres became our playground and sandbox.\u00a0 I found myself having an\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Union.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":463,"url":"https:\/\/howardhsing.com\/?page_id=463","url_meta":{"origin":2075,"position":1},"title":"R\u00e9sum\u00e9","author":"powwowhh","date":"April 21, 2015","format":false,"excerpt":"R\u00e9sum\u00e9 (Printable\/.pdf) R\u00e9sum\u00e9 ATS (Plain\/.docx) Howard Hsing San Francisco, CA (408)368-4679 howardhsing311@gmail.com Professional Summary I am both a UX\/product designer and an art director. I spent the last 16 years creating products engaging to the users and profitable for the business. I establish replicable and scalable styles, rules, and processes\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Union.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1182,"url":"https:\/\/howardhsing.com\/","url_meta":{"origin":2075,"position":2},"title":"Home Page","author":"Juna Nguyen","date":"May 20, 2022","format":false,"excerpt":"Howard Hsing I have created attractive and successful products in the past 16 years.\u00a0 My experience molded me to both empathize user's desires and meet team's goals.\u00a0 Today I am a designer who enjoys solving user problems through creative and engaging interactions.\u00a0 And I love accomplishing this work through supporting\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/HH_logo_black.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2240,"url":"https:\/\/howardhsing.com\/?page_id=2240","url_meta":{"origin":2075,"position":3},"title":"GetMotivatedBuddies","author":"powwowhh","date":"June 28, 2022","format":false,"excerpt":"Creating Gamified Onboarding Flows and Checklist Tutorials.","rel":"","context":"In &quot;Case Study&quot;","block_context":{"text":"Case Study","link":"https:\/\/howardhsing.com\/?cat=50518545"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/07\/Feature_P5_02.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/07\/Feature_P5_02.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/07\/Feature_P5_02.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/07\/Feature_P5_02.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/07\/Feature_P5_02.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1584,"url":"https:\/\/howardhsing.com\/?page_id=1584","url_meta":{"origin":2075,"position":4},"title":"VoteSmart","author":"powwowhh","date":"May 31, 2022","format":false,"excerpt":"Designing a new app that informs, encourages, and support all voters.","rel":"","context":"In &quot;Case Study&quot;","block_context":{"text":"Case Study","link":"https:\/\/howardhsing.com\/?cat=50518545"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/Feature_P3-02.png?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/Feature_P3-02.png?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/Feature_P3-02.png?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/Feature_P3-02.png?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/06\/Feature_P3-02.png?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":673,"url":"https:\/\/howardhsing.com\/?page_id=673","url_meta":{"origin":2075,"position":5},"title":"Last Minute Gear _ Archived","author":"powwowhh","date":"April 12, 2022","format":false,"excerpt":"Redesigning core rental flow, adding engaging support features.","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Feature_P2_04-1.png?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Feature_P2_04-1.png?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Feature_P2_04-1.png?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Feature_P2_04-1.png?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/howardhsing.com\/wp-content\/uploads\/2022\/05\/Feature_P2_04-1.png?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"amp_enabled":false,"_links":{"self":[{"href":"https:\/\/howardhsing.com\/index.php?rest_route=\/wp\/v2\/pages\/2075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/howardhsing.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/howardhsing.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/howardhsing.com\/index.php?rest_route=\/wp\/v2\/users\/84387994"}],"replies":[{"embeddable":true,"href":"https:\/\/howardhsing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2075"}],"version-history":[{"count":100,"href":"https:\/\/howardhsing.com\/index.php?rest_route=\/wp\/v2\/pages\/2075\/revisions"}],"predecessor-version":[{"id":3308,"href":"https:\/\/howardhsing.com\/index.php?rest_route=\/wp\/v2\/pages\/2075\/revisions\/3308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/howardhsing.com\/index.php?rest_route=\/wp\/v2\/media\/1501"}],"wp:attachment":[{"href":"https:\/\/howardhsing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/howardhsing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/howardhsing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}